code (c) Cream s.r.o.
OPEN DESIGN STUDIO 04
SPACE FOR CULTURE
workshop, lectures, presentations
October 5-9, 2009
Novi Sad, Serbia
PARTNERS:
Fun And Magic Accidents (Novi Sad),KOD – critical platform for digital arhitecture and theory (Bratislava),
Academy of Fine Arts - University of Novi Sad,Academy of Arts and Design, Bratislava,Faculty of Tehnical Sciencies, Department of Architecture - University of Novi Sad,Institute for Flexible Cultures and Technologies – NAPON (Novi Sad)
FUNDING:
The Ministry of Culture of the Slovak Republic, The City of Novi Sad, Royal Netherlands Embassy in Belgrade
GUESTS OF PROJECT:
RICHARD VAN DER LAKEN (NL)
De Designpolitie, www.designpolitie.nl
BRANO SKOPEK,MARTIN UHRIK(SVK)
KOD – critical platform
MARCEL BENCIK (SVK)
Department of Visual Communication
Academy of art and design, Bratislava
PROJECT THEME
SPACE FOR CULTURE
In five days between 5th and 9th October the project “Open Design Studio 04” considered several possible solutions to intricate issues of the culture of advertising, simultaneously advertising culture in public spaces of the City of Novi Sad. At present, space available for public advertising is strictly market oriented, thus effectively blocking access to available assets for all private individuals, cultural institutions and non-profit organizations. Cultural advertising mechanism represents an important segment within a wide palette of public services, whose regulation, functionality, and efficiency can and must be clearly administered.
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WORKSHOP
topic > SPACE FOR CULTURE
participants > students of archit. and graphic design
University of Novi Sad
date > October 5–9, 2009.
place > www.ck13.com
Five variations on the original model designed for cultural advertising in public spaces of Novi Sad have been produced during the workshop. The event was attended by guests from Slovakia and Holland, as well as locals who came out to support a series of public lectures held at the workshop venue.
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LECTURES
public lectures
date > October 6, 2009 / 7-9pm
place > www.ck13.com
Aleksandar Brkić
University of art in Belgrade
Topic: Transforming the message of a city: Design that adds value
Richard van der Laken (Nl)
www.designpolitie.nl
Topic: Presentation of studio “De Designpolitie”
Branislav Škopek, Martin Uhrik (SVK)
Critical platform - KOD
Topic: Platform – public object
LECTURES
public lectures
date > October 7, 2009 / 7-9pm
place > www.ck13.com
Tatjana Dadić Dinulović
Academy of fine arts, Beograd
Topic: Sofra
Marcel Benčik (SVK)
Academy of art and design, Bratislava
Topic: Actuality - Construction
Darko Polić, Goran Petrović
www.urbandesign.rs
Topic: Designing city’s spaces - details
Branka Ćurčić
www.kuda.org
Topic: ID: Ideology of design
PRESENTATION
Public staging of workshop results
date > October 9, 2009 / 8.00-9.30pm
place > www.ck13.com
TEAM 01-Višnja Vujović,Gordana Radonić, Miloš Mitrović,
Milana Dojčinović,Marko Brkić
TEAM 02-Marija Dorić,Marija Marić,
Ivana Jancić
TEAM 03-Tamara Čordaš, Tamara Maksimović
TEAM 04-Aleksandar Bede, Slobodan Jović,Tomislava Sekulić, Ivan Kalc
Natalija Ninkov, Miroslav Dajč,
Bojana Knežević
TEAM 05-Branislav Škopek,Martin Uhrik-KOD
TEAM 06-Martin Mistrik,Katarina Lukić Balažikova-ODS
SOLUTION / HANDY
TEAM 01-Višnja Vujović,Gordana Radonić, Miloš Mitrović, Milana Dojčinović,Marko Brkić
WE ENCOURAGE YOU TO PROVIDE SPACE FOR CULTURE IN THE PALM OF YOUR HAND!!!
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SOLUTION / TIME FOR CULTURE
TEAM 02-Marija Dorić,Marija Marić,
Ivana Jancić
The main priority is not the content, nor the place of event, but the time when the event commences. The principle of operation is defined through several phases.
ITS TIME FOR CULTURE !!!
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SOLUTION / TIMER
TEAM 03-Tamara Čordaš, Tamara Maksimović
Each individual nurtures within himself / herself a certain dose of apprehension towards the inescapable life clock and is thus stimulated to accomplish, witness, and experience in respectable quality as much as possible in one’s lifetime.
THEREFORE, ALL THERE IS LEFT TO DO IS TO TURN ON YOUR CULTURAL TIMER!
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SOLUTION / BLUETOOTH WORM
TEAM 04-Aleksandar Bede, Slobodan Jović,Tomislava Sekulić, Ivan Kalc, Natalija Ninkov, Miroslav Dajč,Bojana Knežević
A shape outline representing a worm notifies random bypassers that information on cultural events held in the city is available at specified urban locations by enabling additional options on their mobile phones.
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SOLUTION / PAINT THE CULTURE
TEAM 05-Martin Mistrik, Katarina Lukić Balažikova
Given how the city is presently crammed with posters, the only available option which rules out glue as a bonding agent for applying advertising material is video projection. This solution is ecologically acceptable and is difficult, if not impossible, to violate by applying 3rd party posters over it.
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SOLUTION / MANY EYES ON CULTURE
TEAM 06-Martin Uhrik, Brano Škopek
This solution utilizes a software application for text analysis available from the IBM Manyeyes website.Does this mark the end of graphic design as we know it, or is this just another contemptible and low-budget marketing strategy for modern-day advertising culture?
http://manyeyes.alphaworks.ibm.com/manyeyes/page/Visualization_Options.html